AS Creatives was founded by Amber Siegel, a communications and brand consultant with over ten years of experience within agencies and in-house, spanning across international luxury and the cult-contemporary fashion industry.
Previous brand experience includes Bottega Veneta, Baartmans and Siegel, Colville, Depop, Marc Jacobs, MCM, Saint Laurent, Tomorrow London,Viktor & Rolf amongst others.
AS Creatives is a creative communications studio, providing alternative and non-traditional media/press relations, communications, brand development and progressive- ideation generation services.
AS Creatives functions as an extension of the brand and their in-house team to devise bespoke services, content, messages and strategies that focus on connectivity across culture, community and collaborative futurescaping creation.
We work holistically with a collective of leading talent to nurture, elevate, champion and drive the innovative vision of unique brands, their legacy and positioning within the zeitgeist and relevant local/global audiences.
At the heart of AS Creatives is shared success, celebrating emerging and rising diverse talent.
A percentage of every AS Creatives project-fee will be donated to supporting other creatives across mixed sectors, to support skills, vision and creative exploration.
The first social action initiative recipient that we have selected is Girls Who Code, an international non-profit organization working to close the gender gap in technology by teaching girls computer science.
Creative Communications & Fashion PR
Brand Connectivity & Marketing
Copywriting and manifesto writing services
Product seeding and sampling services
Community building & curation
Alternative activations/ Multidiscipline
Experiential- Alternative brand connectivity and optimisation, digitally and immersive
Strategy & Positioning
Consultancy & Insight
Experiential audience engagement
Creative talent matchmaking across fashion, technology and the arts
Global brand partnerships and brokerage
The Workers Club